ExultantAir Mobile App

Overview

ExultantAir is a digital brand and mobile prototype I created for my course, Interaction Design, under the guidance of my professor, Meena Khalili. ExultantAir is committed to crafting a nurturing and serene luxury experience for its passengers, where we prioritize delivering the most comprehensive customer service. It maintains a luxurious, dreamy, and relaxing brand while prioritizing bringing comfort to its customers.

Platform
Figma
Adobe Illustrator
Adobe Photoshop

Problem

Air travelers often face the stress of uncomfortable journeys and inadequate service. The existing air travel experience falls short in delivering the comfort and relaxation that passengers want. ExultantAir's design seeks to address these pain points by reimagining the travel experience, making it more enjoyable. The challenge lies in creating a luxurious, dreamy, and comfortable atmosphere that caters to passengers' well-being and exceeds their expectations. 

Solution

ExultantAir is our answer to the problems travelers face today: stressful journeys and inadequate comfort. I achieve this by focusing on user-friendly design that promotes a relaxing and straightforward experience. My design choices, such as layered mobile screens and a distinct color scheme, make interactions easy and engaging. The calming icon designs and minimalist airplane mockup create a serene atmosphere. The gold strip on the airplane symbolizes beautiful sunrises and sunsets, emphasizing our commitment to luxury. ExultantAir shows the power of minimalist design in meeting the user's needs, redefining air travel as an enjoyable and serene journey from start to finish, beyond mere transportation from point A to point B. 

Process

In order to narrow down the target users’ pain points, I developed personas. These pain points directed me in the design process.
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Stressful Travel: ExultantAir aims to eliminate this stress by providing a relaxing environment, making the journey as enjoyable as the destination.
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Lack of Privacy: ExultantAir offers private cabins or seating options, ensuring passengers can have a retreat of their own.
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Inadequate Comfort: ExultantAir prioritizes comfort, offering spacious seating for a more comfortable journey.
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Lack of Personalization: ExultantAir personalizes the travel experience, from tailored amenities to attentive service, making every passenger feel valued.  

Moodboard

Style Guide

When designing the style guide/moodboard my focus was on capturing simplistic design. I narrowed down my archetype, innocent. I was inspired by Dove’s logo design of a dove using white and gold. The logo maintained a gradient giving it a sleek, simplistic design. This subtly allowed me to maintain a luxury brand image.

Paper First

Final Mobile Screens Prototype