Overview
Claudy Jongstra is globally recognized for her artworks and architectural installations, which showcase her mastery of the ancient technique of making wool felt. Her unique approach involves maintaining a flock of rare indigenous Drenthe Health sheep and cultivating a specialized dyers' botanical collection garden. This results in a sustainable chain that culminates in her artworks. This biographical look book folio was designed to portray the work and likeness of Claudy Jongstra. I designed this project in my course, Interaction Design, under the guidance of my professor, Meena Khalili.
Platform
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Challenge
“Design a biographical look book folio about a designer from the Netherlands and incorporate augmented reality into the final printed work. Bridge print and digital for experiential design.”
Solution
The design approach involved a mix of traditional print design and augmented reality technology. The biographical look book folio was crafted with a keen understanding of Jongstra's artistic work, utilizing organic textures and tones reminiscent of her work. Augmented reality elements were used to bring her ecological process to the forefront. This allowed me to enhance the folio’s design through the use of interactive elements.
Process
When starting this project I researched in detail about Jongstra and her craft. More than anything I wanted to understand her process and how I could bring this to the forefront with my design. "Claudy Jongstra’s artworks reimagine and reconstruct textile production systems, demonstrating deep respect for the interwoven narratives of materials, landscape, and making processes. " When designing this folio I will make design decisions that emphasize the intentionality of her work by incorporating natural elements. For instance I can use stitching techniques. Each of her works reintroducing haptic experiences and I want to bring that to the forefront with my piece.
Research
I conducted research on AR in art museums which aligns similarly to this folio. This graphic shows how AR elements improved retention in Art museum settings. Dwell time represented how long participants spent viewing the artworks. Painting recall shows how well they remembered the paintings. On the right graph objectification showed how well participants could objectively describe the paintings. Theme identification showed how well subjects could identify the themes in the artwork. The AR+Text condition consistently showed the highest scores, followed by AR-only, then Text-only.
This graphic was created in Julius AI. It shows data from this article:
“Dummies”
50% Scale
When transitioning to 50% scale version I kept the moment of discovery, while changing the metaphorical image. Likewise for the timeline element I used a sleeve with a “tree” timeline. At first this element was incorporated in a sleeve in the front cover however when potential users would interact with the book they missed it. I instead positioned the sleeve in a more obvious manner.
Final Designs
